Cameron C. C. Lott
AboutMe
As a Digital Marketing Consultant, I leverage my expertise in Inbound Marketing, Paid Media & Search, and Content Marketing, along with a strong grasp of Web Technologies to deliver strategic insights and tactical execution across the full spectrum of digital marketing. My background in web development and graphic design enables me to coordinate and plan and execute large scale projects. I prioritize automation and efficiency, applying marketing theory and technology to maximize results with minimal resources.
Contact
- Language Spanish / English
- Email caleblott@live.com
- Phone (313) 310-0745
- Location Tampa, FL
Education
With a Master’s in IT Management, I manage tech solutions that drive business goals, vital for digital marketing. My Bachelor’s in Digital Media informs my content creation and design, engaging audiences effectively. An Associate’s in Web Development underpins my ability to craft optimized, SEO-friendly websites, a cornerstone of digital marketing success. These degrees synergize, enhancing my digital marketing prowess.
MBA - Information Technology Management
2020 Western Governors UniversityA Management and Leadership Degree with a specialization in overseeing technology-driven organizations.
Bachelor of Applied Science (BAS), Digital Media & Visual Communication
2014 Indian River State CollegeA degree that focuses on critically analyzing how contemporary practices of visual communication are being reshaped by digital media.
Associate of Arts (A.A.) Digital Media, Web Development
2012 Seminole State College of FloridaA degree that focuses on designing, developing, and delivering rich media content via the Internet.
The Florida Teacher Certifications FTCE / FELE
The Florida Teacher Certification Examinations/Florida Educational Leadership Examination (FTCE/FELE) program allows Florida’s prospective educators to demonstrate their knowledge and skills.
Marketing - Florida Teacher Certification
Marketing exam assesses candidates’ knowledge and skills related to marketing concepts, strategies, and practices (Market Research, Consumer Behavior, Distribution Channels). Upon passing this exam, individuals qualify for a Florida Teacher Certification in Marketing Education
Business - Florida Teacher Certification
The FTCE/FELE Business exam assesses candidates’ knowledge and skills related to business education(Entrepreneurship, Business Communications, Marketing and Sales). Upon passing this exam, individuals qualify for a Florida Teacher Certification in Business Education
Computer Science - Florida Teacher Certification
FTCE/FELE Computer Science exam assesses candidates’ knowledge and skills related to computer science (Programming Concepts, Computer Systems, and Data Management). It’s required for certification to teach the subject
Skills & Abilities
Marketing Analytics & Analysis
Technical Proficiency
Content Marketing
Search Engine Optimization
Search Engine Marketing (SEM)
Graphic Design
Coding / Programming
Affiliations
Certifications
Certifications from Google, Microsoft, Salesforce, and PMI sharpen my digital marketing skills. Google’s tools refine my online strategy, Microsoft’s expertise aids in digital ad placement, Salesforce’s insights improve customer engagement, and PMI’s principles enhance project leadership. Together, they fortify my role in the digital marketing landscape.
Google Ads Certification
Google, 2020
Meta Certified Digital Marketing Associate
Meta (Facebook), 2022
Marketing Cloud Administrator
Salesforce, 2024
Microsoft Excel Expert
Microsoft, 2021
Associate in Project Management
Project Management Institute (PMI), 2020
Google Analytics Individual Certification
Google, 2022
Meta Certified Digital Marketing Associate
Meta (Facebook), 2022
HubSpot Digital Marketing Certified
Hubspot Academy, 2024
Work History
Digital Marketing Consultant
2023-2024 Insight Marketing Group• As a Marketing Consultant, I drive online presence and sales through strategic campaigns, aligning marketing with overall business goals. I analyze market trends, adapting campaigns for maximum impact. Researching target audiences and collaborating with professionals, I create engaging content.
• Planning digital campaigns across web, SEO/SEM, email, and social media, I optimize for reach, engagement, and conversion. Crucially, campaigns align seamlessly with the brand's strategy. Managing social media, Google Ads, website content, and email marketing, I ensure a cohesive brand image.
• In performance measurement, I use analytics tools to assess KPIs and generate detailed reports, continuously optimizing campaigns for improved overall performance and ROI.
Digital Campaign Analyst
2021-2023 Ansira / Sincro Digital• As a Digital Campaign Analyst, my focus was on efficient Campaign Management and Analysis. I compiled ad serve, client performance, and financial data to create data models and dashboards for strategist and media buying teams. I aligned Offline objectives with Online goals, modeled internal processes and tools to aid account managers. Internal and client-facing dashboards were part of my expertise.
• In Brand Safety and Fraud, I ensured publishers adhered to client ad placement traffic requirements, covering percent viewable, location on page, URL details, and content considerations. I tracked ad performance weekly and monthly, collaborated with publishers to pinpoint issues.
• My role extended to Technical Analysis & Data Support, involving troubleshooting, and maintaining internal automations and spreadsheet formulas. I contributed to the implementation of pixels, macros, and other trackers, ensuring seamless technical operations.
Digital Marketing Analyst
2020-2021 Think Agency• In my role as a Digital Marketing Analyst, I specialized in User Analysis, ensuring accurate data collection and overseeing the implementation of tracking platforms like Google Analytics, Bing Webmaster, Google Search Console, and Facebook. I excelled in creating customer journey funnels, tracking key performance indicators, and identifying market trends and behavioral patterns.
• For Campaign Management, I identified market gaps and opportunities, ensuring proper tracking and cross-platform attribution. Collaborating with clients, I organized and directed campaign execution, monitored, and adjusted campaigns to enhance performance. I successfully managed Global Marketing campaigns with a direct focus on U.S. and South American campaigns.
• In Online Property Maintenance, I contributed to website functionality assurance and the implementation of new web technologies. My multifaceted approach ensured effective data utilization, strategic campaign management, and the seamless maintenance of online properties.
Digital Marketing Coordinator
2018-2020 LEVO Health• As a Digital Marketing Coordinator, I specialized in comprehensive duties to drive effective marketing strategies. My role involved in-depth analysis of search vocabulary relevance and value trends, determining key demographic factors, and building customer personas. I tracked and evaluated online user engagement, segmented data by crucial metrics, and grouped channels.
• In terms of reporting and performance analysis, I provided clear insights and suggested research-based initiatives with well-defined goals and projected results. Efficient budget management across platforms with controlled pacing for consistent and predictable results was a key aspect of my responsibilities.
• I guided clients in determining the best marketing outlets and technology stacks, integrating automation tools between CMS, CRM’s & EHR’s. I implemented and designed customized customer journeys, combining online and offline data points for holistic marketing approaches. Additionally, I managed and assisted with coordinating various marketing and advertising initiatives, spanning Search & Display advertising, social media, email marketing & automation, content marketing, and retargeting.
Search Marketing Manager
2015-2018 Vista market advisorsIn my role as a Search Marketing Manager, my duties encompassed a wide range of responsibilities to ensure effective marketing strategies:
• I started by setting up and verifying analytical tools, tracking data, and researching trends for informed decision-making. Overseeing feature upgrades and expansion was integral to my role, involving collaboration with the Chief Technical Officer and Head of Sales to find solutions to issues.
• I played a key role in developing marketing plans, performing market research, and conducting competitive analysis. Nurturing ongoing communication with leads and contacts was a priority, along with building and/or directing the production of marketing materials.
• My responsibilities extended to overseeing the development and deployment of websites, deciding on informational structure, site map, overall design, and layout. I integrated Customer Relationship Manager (CRM) for streamlined operations and created and managed Search & Display network campaigns, along with tracking and improving landing pages. Keyword research, monthly reporting for evaluation, and setting up and maintaining social media outlets rounded out my comprehensive role as a Search Marketing Manager.
Digital Marketing Specialist
2013-2015 Rank Executives / Neo ReachAs a Search Marketing Specialist, I ensured effective marketing strategies by:
• Setting up and verifying analytical tools, tracking data, and researching trends
• Collaborating with the Chief Technical Officer and Head of Sales to oversee feature upgrades and expansion
• Developing marketing plans, performing market research, and conducting competitive analysis
• Communicating with leads and contacts and producing marketing materials
• Developing and deploying websites with CRM integration, site map, design, and layout
• Creating and managing Search & Display network campaigns, tracking and improving landing pages, and conducting keyword research
• Reporting monthly and maintaining social media outlets